For Tulo, I designed a modular email campaign that allowed for seamless customization while maintaining brand consistency.

By creating interchangeable sections that aligned with Tulo’s visual identity and messaging, the campaign enabled different elements—such as promotions, product highlights, and CTAs—to be easily swapped based on the targeted customer segment.

This flexible structure made it simple for developers to personalize emails dynamicallywithout needing to build new templates from scratch, resulting in a highly customized and efficient email marketing strategy that resonated with diverse audiences while streamlining execution.