Overview
PROJECT: Interactive Email Campaign
DELIVERABLES: 3 Emails, 2 Landing Pages
TIMEFRAME: 1 Month
ROLE: Designer
SKILLS: UI/UX, User Research, Iconography, Wireframing, Prototyping
In this campaign Char-Broil wanted to market their new Gas 2 Coal grill in a fun interactive way and play off of something in the theme of March. We decided to use March Madness and the brackets theme to let users pick their favorite aspects of Char-Broil products. In doing this we also collected user data to create more refined email lists to send more targeted emails to customers.
Challenge: Promote Char-Broil’s new product in a fun engaging way while collecting customer data for more targeted emails.
Approach: Using a survey styled around a “March Madness” themed bracket to engage users to leave feedback on which products they use. Whether it be for grilling or smoking, or which method they use to cook via gas, charcoal, or electric.
Outcome: This allowed us to engage the users about the different cooking methods in a fun way to collect data while also getting them excited for the unveiling of the Gas 2 Coal grill which allows both methods on the same grill.
Business Goals
Promote
Promoting Char-Broil’s new Gas 2 Coal grill
Engagment
Spark customers interest and drive them to learn more on the website
Data Collection
Collect user data with each selection to create targeted lists
Drive Sales
Excite customers about the new product to increase overall sales
User Targeting
The Griller
The Smoker
By targeting these users we were able to create much more accurate lists to send more accurate and custom curated campaigns to customers. We could also use this data to see which products are more popular among Char-Broil’s customer base and where to focus attention.
Project Vision
Recipe & Survey Introduction
Email 1
Hero: Recipe Idea
Secondary: Griller or Smoker Survey
The goal of the first email is to promote “March Madness” themed recipes to prepare on game days in the hero. In the secondary we introduce the first survey to begin the user journey on what kind of cook they are.
Survey & Data
Collection
Email 2
Hero: Recipe Idea
Secondary: Griller or Smoker Survey
The goal of the first email is to promote “March Madness” themed recipes to prepare on game days in the hero. In the secondary we introduce the first survey to begin the user journey on what kind of cook they are.
Product Reveal & Promotion
Email 3
Hero: Recipe Idea
Secondary: Griller or Smoker Survey
The goal of the first email is to promote “March Madness” themed recipes to prepare on game days in the hero. In the secondary we introduce the first survey to begin the user journey on what kind of cook they are.
User Flow Wireframe
Design System
Primary Colors
Secondary Colors
Typography
Elements
Final Designs
Recipe & Survey Final Design
Selection States
Survey & Data Collection
Final Design for Griller
Selection States
Survey & Data Collection
Final Design for Smoker
Selection States
Product Reveal
& Promotion
Final Design
Selection States
