When I joined Risk3Sixty, the company was a small, close-knit team of about 15 people. They had built a solid client base through excellent work and referrals, but they lacked a cohesive brand identity. The only branding they had was a basic logo created in Microsoft Word, which didn’t reflect the quality of their services.
I took on the challenge of developing a professional brand. This included designing a new logo, refining the company’s visual style, and website. These branding efforts led to increased visibility, higher-quality leads, and a more sustainable business model, helping Risk3Sixty transition from a referral-based approach to a growth-driven one.
When I started risk3sixty the only branding the company had was a logo made in Word and the color blue.
I worked closely with the team to build a brand identity, develop a more advanced color scheme, and define a reputable brand.
I built the website from the ground up using the WordPress platform and the Elementor builder plugin. I started with wireframing to ensure a strong user experience and designed every element of the site to align with the brand’s goals and vision.
I managed high-end video production projects, collaborating closely with industry professionals on recording, production, and editing to deliver polished, high-quality videos.
Additionally, I oversaw YouTube channel content, handling everything from ideation and creation to channel management.
I spearheaded the design and production of all collateral materials, including the quarterly company newsletter.
I also managed the creation of both digital and print assets, ranging from eBooks and case studies to trade show booth designs for events.